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"A Celebration of Motorcycling" is what we truly believe. We are committed to providing you with quality product, education and customer service beyond your expectations. We strive to help you enjoy the wonderful sport of Motorcycling.


Tom Hicks

Tom has a long history in the motorcycle industry as a racer,
technician, product research engineer, press relations
specialist, club president, dealership owner and much more.
He has a passion for flying WWII airplanes,
playing in his band (P-51) and riding all of his motorcycles.
Tom remains focused though on keeping So Cal Motorcycles
the number One Dealership of its kind in the U.S.


Chief Operations Officer
Rob Chufo

Rob’s been riding since he was 5 years old and loves to
ride the streets of Willow, Miller and Barber Motorsports
Parks and Laguna Seca Raceway. He has 27 years of
experience in the automotive, marine and motorcycle
industry and his first purchase was a 1983 Honda CR125.

Chief Financial Officer
Cyndy Knauss

She’s a Ducati woman through and through.
It’s her favorite brand and she represents by riding
a Monster (and even has a Ducati tattoo!). Cyndy’s
been riding for 12 years and worked here since
the shop opened. Her favorite ride is from
So Cal to Laguna Seca (“the twisty version”) and Italy.

Marketing Manager
Rebecca Barnhart

If she could move her office to one of our showrooms
it would be Triumph because she loves the
music & activity. Rebecca has been riding off
and on for 15 years and is looking to get a
Triumph Speedmaster real soon so she can ride
Coast Highway and look at the ocean

Assistant Accounting Manager
Danielle Mira

Danielle’s favorite brand of motorcycle is
“which ever one is low enough for me to touch
the ground.” Her favorite part of working
here is seeing the excitement in a customer’s
eye and the colorful personalities of our staff.
Her advice to a new rider is: “Keep your nose
where it should be and wear a full-face helmet.”

F & I Specialist
Bill Tetreault

Bill has over 200,000 miles riding since 2003.
His favorite place to ride is in the Redwoods
of Northern California on his 2010 Ducati
Multistrada 1200s Touring. What got him into
riding? Both his parents ride and when he
moved to California he could ride 12 months
out of the year and split lanes.

Assistant Sales Manager
Jason Hirchert

He started riding when he was 3 and was a pro
motocross racer like his dad before coming to SoCal.
He loves that we're unlike the big box stores, our people
know a lot about our boutique brands. His favorite
place to ride: Azusa Canyon (or Glen Helen for dirt).

Sales/Brand Representative
John Pucciarelli

“Puch” has been riding for 40 years and
loves his current Victory Vision but says he
loves all motorcycles. His advice to new
riders is to “ride within your ability” and
his favorite part about working here is putting
customers on motorcycles – he once
sold 17 in one week!

Sales/Brand Representative
Chris Evans

The freedom and adventure are what Chris
loves about riding. Having grown up in the
deserts of Riyadh, Saudi Arabia, he started
on dirt bikes and ATV’s, riding with US
Marines and their boys. Now he’s happy on
the streets and freeways of the US.



Sales/Brand Representative
David Floryan


Sales/Brand Representative
Scott Cox

He got his first bike, a Honda Trail 50, when he
was 4 years old, and has been hooked on dirt
ever since.
He currently rides a 2013 YZ450.
His favorite place to ride is Octillo Wells and he
is a former District 37 racer. Fun fact: He loves
mac'n'cheese with hotdogs in it!


Sales/Brand Representative
Kyle Blomberg

His first bike was a Kawasaki ZR-7 but he currently
rides a Triumph Tiger 800XC and is about to get a
Speed Triple. He likes long rides/road trips. His
first long solo trip was from San Diego to Yellowstone
to Minnesota and back through the rocky mountains.
When he isn't riding he also enjoys sailing and tries
to go out on the water as much as he can.

Service Manager

Assistant Parts Manager
Jay Cissell

His favorite brand is Triumph. He
loves his Daytona 675, his first motorcycle
purchase and current bike. When he’s not
helping us win sales awards from Triumph
he likes to bicycle, play bass and skateboard.

Parts Counter Associate
Jawnos Solis

He was 18 years old when he started riding
and his first bike was an ’04 Ducati 749
Dark. He loves the freedom and adrenaline
and loves to ride Glendora Mt. Road.




Parts Counter Associate
Cesar Villalpando





Apparel Associate

Julie Suarez

Apparel Associate
Shelbie Floyd

eCommerce Specialist
Jeremy Pritchard

Total commitment to the customer is his
favorite part of our business. He loves the
way riding completely clears the mind and
says it’s been so long that he can’t remember
his first purchase. When he isn’t riding
he’s writing for his site

GenOps Supervisor
Humberto Pasillas

His favorite brand of motorcycle is Victory
and thinks Ortega Highway should be
everyone’s favorite place to ride. He
loves that our company strives to make
a family bond among employees and
customers. He is always on the move
bringing new bikes to the showrooms.

GenOps Crew
Jerry Rivera

GenOps Crew
Ricardo Castro

Assistant to Owner/Marketing
Kelly Grover

Although she currently rides on the back of her
her boyfriends 2014 Yamaha FZ09, she has her
eyes on a Triumph Bonneville as her future ride,
just as soon as she gets her motorcycle license.
In her free time she enjoys rocking out to 80's
cover band Flashpants at Roscoe's in DTF.

IT Manager
Bill Landers


Micro Manager
Tazzirossi Hicks

Taz came to work at So Cal in 2006
and immediately showed his management
prowess. He overlooks dealership
operations from his plush office in the
Accounting Department. Taz’ favorite
responsibility is inspecting stuff in bags,
and he is quite good at it.  For fun Taz
enjoys playing ball and singing, especially
to songs by Robert Plant and Dean Martin.


Assistant Micro Manager
Beetlejuice Hicks

In 2008 Beetlejuice was hired on the spot
as personal assistant to Taz.
is quick to respond to any situation in an
enthusiastic and loud manner. No one can
resist giving her attention because she
knows how to work a head-tilt! For fun
Beetlejuice loves to do whatever Taz is doing.

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