Owner/President
Tom Hicks
Tom has a long history in the motorcycle industry as a
racer,
technician, product research engineer, press relations
specialist, club
president, dealership owner and much more.
He has a passion for flying WWII airplanes,
playing in his band (P-51) and
riding all of his motorcycles.
Tom remains focused though on keeping So Cal
Motorcycles
the number One Dealership of its kind in the U.S. tom@socalmotorcycles.com
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Vice President of Operations
Rob Chufo
Rob’s been riding since he was 5 years old and loves to
ride
the streets of Willow, Miller and Barber
Motorsports
Parks
and Laguna Seca Raceway. He has 27 years of
experience in the automotive,
marine and motorcycle
industry and his first purchase was a 1983 Honda CR125. rob@socalmotorcycles.com
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Vice President of Finance
Cyndy Knauss
She’s a Ducati woman through and through.
It’s her favorite
brand and she represents by riding
a Monster (and even has a Ducati tattoo!).
Cyndy’s
been riding for 12 years and worked here since
the shop opened. Her
favorite ride is from
So Cal to Laguna Seca (“the twisty version”) and Italy.
cyndy@socalmotorcycles.com
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Marketing Coordinator
Rebecca Barnhart
If she could move her office to one of our showrooms
it
would be Triumph because she loves the
music & activity. Rebecca has been
riding off
and on for 15 years and is looking to get a
Hyosung GV650 real soon
so she can ride
Coast Highway
and look at the ocean.
rebecca@socalmotorcycles.com
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Assistant to VP of Operations
Auburn Torres
If she could have any motorcycle, Auburn
says
she would want the Batcycle/Batpod. She rides
Off Road on Staff rides and
loves the Moto GP
races and loves that she’s been 20 feet away
from the most
talented racers in the world. auburn@socalmotorcycles.com
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Assistant Accounting Manager
Danielle Mira
Danielle’s favorite brand
of motorcycle is
“which ever one is low enough for me to touch
the ground.” Her
favorite part of working
here is seeing the excitement in a customer’s
eye and
the colorful personalities of our staff.
Her advice to a new rider is: “Keep
your nose
where it should be and wear a full-face helmet.” danielle@socalmotorcycles.com
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F & I Specialist
Bill Tetreault
Bill has over 200,000 miles riding since 2003.
His favorite
place to ride is in the Redwoods
of Northern California on his 2010 Ducati
Multistrada 1200s Touring. What got him into
riding? Both his parents ride and
when he
moved to California he
could ride 12 months
out of the year and split lanes. billt@socalmotorcycles.com
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Pre-Owned Sales
Jeff Ortberg
Also riding since he was 5, Jeff rides a
daily commute of
150 miles. He races
in Vet Motocross and has worked in
the powersports industry
for 36 years.
To him riding is like air, water, or food;
it’s a necessity to
live.
jeff@socalmotorcycles.com
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Sales/Brand Representative
John Pucciarelli “Puch” has been riding for 40 years and
loves his current Victory Vision but says he
loves all motorcycles. His advice to new
riders is to “ride within your ability” and
his favorite part about working here is putting
customers on motorcycles – he once
sold 17 in one week! john@socalmotorcycles.com
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Sales/Brand Representative
Jay Cissell
His favorite brand is Triumph and that’s
where you’ll find
him at our dealership. He
loves his Daytona 675, his first motorcycle
purchase
and current bike. When he’s not
helping us win sales awards from Triumph
he
likes to bicycle, play bass and skateboard. jay@socalmotorcycles.com
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Sales/Brand Representative
Chris Evans
The freedom and adventure are what Chris
loves about riding.
Having grown up in the
deserts of Riyadh, Saudi
Arabia, he started
on dirt bikes and ATV’s,
riding with US
Marines and their boys. Now he’s happy on
the streets and
freeways of the US.
chris@socalmotorcycles.com
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Parts Manager
Rob Whitney He’s worked 10 years at European Cycle
Specialties, 10 years at Spectrum
Motorsports and most recently was at
GP Motorcycles in San Diego. This Orange
County transplant has 30+ years of vast
experience and knowledge. When he’s
not at work he loves to “pillage and plunder,
and drink whiskey and rum YO HO!” robw@socalmotorcycles.com
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Apparel Associate
Elvira "Vee" Valdez
She’ll make you look great in our apparel,
but her favorite
right now is the Victory ladies
modern-style tank (with the stars on the
front).
She loves the freedom of the lifestyle and thinks
our dealership is
great because it’s “homey,
not like a warehouse.” Her first bike will be
the
Triumph Daytona.
elvira@socalmotorcycles.com
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Assistant to Owner/President
Morgan McLaughlin
She recently sold her ’86 Honda
Shadow
but has her eye on the Hyosung GV250
Aquila. If she could give advice to
a new
rider it would be to take the MSF course
BEFORE buying a bike. Morgan
loves
the culture because “it’s like being a part
of a huge extended, crazy
family.”
morgan@socalmotorcycles.com
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Service Manager
"TJ" Tom Jackson
He’s seen a lot running his own custom bike
shop before
coming here 8 years ago.
His favorite brand? “Ducati is sex on wheels
and
Victory to cruise forever.” TJ says the
most overlooked service point on a bike
is
chain lubing and tire pressure. His first bike
was a brand new Honda 90 in
1968 that he
bought for the cheap transportation and freedom. tj@socalmotorcycles.com
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Assistant Service Manager
Alan Mottes
Alan has been riding for 37 years. His
favorite place to
ride is in the mountains
and he loves it because it’s “good mental
therapy.”
According to him tire pressure
is the most overlooked maintenance on
a
motorcycle. When he isn’t at work he
likes to spend time with his dog and 3
bearded dragons, go surfing and 4x4-ing.
alan@socalmotorcycles.com
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bill@socalmotorcycles.com |
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Micro Manager
Tazzirossi Hicks
Taz
came to work at So Cal in 2006
and immediately showed his management
prowess.
He overlooks dealership
operations from his plush office in the
Accounting
Department. Taz’ favorite
responsibility is inspecting stuff in bags,
and he is
quite good at it. For fun Taz
enjoys
playing ball and singing, especially
to songs by Robert Plant and Dean Martin. taz@socalmotorcycles.com
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Assistant Micro Manager
Beetlejuice Hicks
In
2008 Beetlejuice was hired on the spot
as personal assistant to Taz. Beetlejuice
is quick to respond to any situation in an
enthusiastic and loud manner. No one
can
resist giving her attention because she
knows how to work a head-tilt! For
fun
Beetlejuice loves to do whatever Taz is doing. |
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